000 | 00799nam a2200277Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0324041829 | ||
041 | _aeng | ||
082 |
_a658.8 _bMUR |
||
100 | _aMurphy, Jamie | ||
245 | 4 |
_aThe new york times guide to marketing _cby Jamie Murphy and Edward J. Forrest |
|
260 |
_aAustralia: _bSouth Western College Publishing _c2001 |
||
300 |
_avii, 111p. _c23 cm x 19 cm |
||
365 |
_aINR _b215.1 |
||
650 | _aconsumer behaviour | ||
650 | _aenvironment | ||
650 | _amarket segmentation | ||
650 | _amarketing | ||
650 | _amarketing management | ||
650 | _amarketing mix | ||
650 | _aonline service | ||
650 | _aresearch | ||
700 | _aForrest, Edward J. | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c1369 _d1369 |