000 00799nam a2200277Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a0324041829
041 _aeng
082 _a658.8
_bMUR
100 _aMurphy, Jamie
245 4 _aThe new york times guide to marketing
_cby Jamie Murphy and Edward J. Forrest
260 _aAustralia:
_bSouth Western College Publishing
_c2001
300 _avii, 111p.
_c23 cm x 19 cm
365 _aINR
_b215.1
650 _aconsumer behaviour
650 _aenvironment
650 _amarket segmentation
650 _amarketing
650 _amarketing management
650 _amarketing mix
650 _aonline service
650 _aresearch
700 _aForrest, Edward J.
942 _2Dewey Decimal Classification
_cBK
999 _c1369
_d1369