000			01052nam a2200313Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0060155221
041			_aeng
082			_a338.7610040973 _bROD
100			_aRodgers, F. G. Buck
245		4	_aThe IBM way : insights into the world's most successful marketing organization _cby F. G. Buck Rodgers, with Robert L. Shook
260			_aNew York: _bHarper and Row Publishers _c1986
300			_axiv, 235p., app., ind. _c24 cm x 17 cm
365			_aINR _b0
650			_abuilding a superior marketing organisation
650			_acase studies
650			_acomputers
650			_acreating a totally sales-oriented environment everybody sells
650			_aelectronic office machines
650			_aentrepreneurial spirit
650			_afuture oriented marketing
650			_aleadership
650			_amarketing
650			_aresponsive to the customer
650			_aservice
650			_asolution minded selling
942			_2Dewey Decimal Classification _cBK
999			_c137 _d137