| 000 | 00877nam a2200289Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9788132113928 | ||
| 041 | _aeng | ||
| 082 |
_a659.1430954 _bCHA |
||
| 100 | _aChattopadhyay, Rohitashya | ||
| 245 | 0 |
_aUnderstanding India : cultural influences on Indian television commercials _cby Rohitashya Chattopadhyay |
|
| 260 |
_aNew Delhi: _bSage Publications India Pvt Ltd _c2014 |
||
| 300 |
_axi, 175p., glos., bib., ind. _c23 cm x 15 cm |
||
| 365 |
_aINR _b695 |
||
| 650 | _acommercial | ||
| 650 | _aconsuming India | ||
| 650 | _acounsumer socialization | ||
| 650 | _afeminine | ||
| 650 | _afeminine India | ||
| 650 | _aIndia | ||
| 650 | _amutual fund | ||
| 650 | _aReebok | ||
| 650 | _aTata Indicom | ||
| 650 | _atelevision advertising | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c13743 _d13743 |
||