000			00808nam a2200289Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9788132117735
082			_a658.827 _bDEF
100			_aKompella, Kartikeya (ed.)
245		4	_aThe definitive book of branding
260			_aNew Delhi: _bSage Publications India Pvt. Ltd., _c2014.
300			_axx, 408p., ind. _c24 cm x 16 cm
365			_aINR _b895 _d00
541			_d2014-12-23
650			_abrand valuation
650			_abranding
650			_abranding beyond marketing
650			_aco-branding
650			_aemployer brand management
650			_aEVP
650			_aglobalization economic aspects
650			_ainnovation
650			_aMarcus and Nurius
650			_amarketing
650			_apassion brands
942			_cBK _2ddc
999			_c13746 _d13746