| 000 | 00866nam a2200289Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9788175967977 | ||
| 041 | _aeng | ||
| 082 |
_a658 _bSOM |
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| 100 | _aSoman, Dilip | ||
| 245 | 0 |
_aManaging customer value : one stage at a time _cby Dilip Soman and Sara N-Marandi |
|
| 260 |
_aNew Delhi: _bCambridge University Press India Pvt. Ltd. _c2011 |
||
| 300 |
_axii, 401p. _c23 cm x 15 cm |
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| 365 |
_aINR _b450 |
||
| 650 | _acase studies | ||
| 650 | _acustomer intelligence | ||
| 650 | _acustomer psychology | ||
| 650 | _acustomer value | ||
| 650 | _acustomer value chain | ||
| 650 | _adecomposing metrics | ||
| 650 | _aharnessing customer intelligence | ||
| 650 | _aloyalty | ||
| 650 | _apricing | ||
| 700 | _aN-Marandi, Sara | ||
| 942 |
_2Dewey Decimal Classification _cBK |
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| 999 |
_c14032 _d14032 |
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