000			00920nam a2200313Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9788177083156
041			_aeng
082			_a659.1 _bPON
100			_aPongiannan, K.
245		0	_aAdvertising and brand building : principles and case studies _cby K. Pongiannan
260			_aNew Delhi: _bNew Century Publications _c2012
300			_axii, 194p., ind. _c23 cm x 14 cm
365			_aINR _b635
650			_abrand equity
650			_acase studies
650			_acelebrity advertising
650			_aconsumer behaviour
650			_aCRM
650			_acustomer satisfaction
650			_aNepal
650			_aperference
650			_asensory branding in marketing
650			_aservice quality
650			_asmall and medium enterprises
650			_atelevision advertising
942			_2Dewey Decimal Classification _cBK
999			_c14045 _d14045