000			01171nam a2200409Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9788177588057
041			_aeng
082			_a659.1 _bBAT
100			_aBatra, Rajeev
245		0	_aAdvertising management _cby Rajeev Batra, John G. Myers and David A. Aaker
250			_a5th ed.
260			_aNew delhi: _bPrentice-Hall of India Pvt. ltd. _c2009
300			_a768p., ind. _c24 cm x 18 cm
365			_aINR _b475
650			_aadvertising and society
650			_aadvertising management
650			_aadvertising regulation
650			_abrand feelings
650			_acopywriting
650			_acreative approaches
650			_adecision making
650			_aintegrated marketing communication
650			_amarket positioning
650			_amedia strategy
650			_amessage strategy
650			_amessage tactics
650			_aobjective setting
650			_apersonality
650			_aplanning
650			_asocial norms
650			_atesting
700			_aAaker, David A.
700			_aMyers, John G.
942			_2Dewey Decimal Classification _cBK
999			_c14072 _d14072