| 000 | 00690nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9788178293707 | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _bTEL |
||
| 100 | _aTellis, Gerad J. | ||
| 245 | 0 |
_aEffective advertising : understanding when, how, and why advertising works _cby Gerard J. Tellis |
|
| 260 |
_aNew Delhi: _bSage Publication India _c2004 |
||
| 300 |
_a201p., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b750 |
||
| 650 | _aadvertising | ||
| 650 | _aattitudes | ||
| 650 | _aconsumers | ||
| 650 | _amanagement | ||
| 650 | _amarketing | ||
| 650 | _aresearch | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c14093 _d14093 |
||