000			01120nam a2200409Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0333397355
041			_aeng
082			_a658 _bBAK
100			_aMichael J. Baker
245		0	_aMarketing : an introductory text _cby Michael J. Baker
260			_aLondon: _bMacmillan Education Ltd. _c1985
300			_axiii, 503p., app., ind. _c23 cm x 16 cm
365			_aINR _b251
650			_aadvertising
650			_aconsumer behaviour
650			_aconsumer goods
650			_ademand
650			_aindustrial goods
650			_amaketing concept
650			_amarket segmentation
650			_amarketing communication
650			_amarketing planning
650			_amarketing research
650			_amerchandising
650			_aorganisational buying behaviour
650			_apackaging
650			_aprice policy
650			_apricing
650			_aproduct policy
650			_araw materials
650			_asales promotion
650			_aselling
650			_asupply
942			_2Dewey Decimal Classification _cBK
999			_c1421 _d1421