000			00951nam a2200349Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0333570138
082			_a658.827 _bBRA
100			_aStobart, Paul (ed.)
245		0	_aBrand Power
260			_aHampshire: _bThe Macmillan Press Ltd. _c1994
300			_axv, 255p., fig., illus. _c24 cm x 16 cm
365			_aINR _b795 _d00
541			_d1995-07-14
650			_aadding brand value
650			_aassessing brand value
650			_aautomotive industry
650			_abrand power
650			_acreating brand
650			_aculture business in Japan
650			_afranchising
650			_afuture
650			_aimportance
650			_amanagement of global brands
650			_amarket perceived quality
650			_aprotecting power brands
650			_aretailing
650			_aScandinavian experience
650			_astrategy
650			_astructure
942			_cBK _2ddc
999			_c1428 _d1428