000			01121nam a2200397Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0333639073
041			_aeng
082			_a658.827 _bPEA
100			_aPearson, Stewart
245		0	_aBuilding brands directly : creating business value from customer relationships _cby Stewart Pearson
260			_aNLondon: _bMcMillan Press Ltd. _c1996
300			_axvi,431p., ind. _c24 cm x 16 cm
365			_aINR _b
650			_aaction plans
650			_aadvertising
650			_aapplications
650			_abrand loyalty
650			_abuilding consumer brand
650			_acustomer behaviour
650			_acustomers
650			_adata driven marketing
650			_ainvestments
650			_amail
650			_amarketing strategy for brand
650			_apalnning
650			_arelationship building
650			_aretail brands
650			_askills
650			_astrategy
650			_asuccesful business models
650			_atime change
650			_avalue form brand
942			_2Dewey Decimal Classification _cBK
999			_c1433 _d1433