000			01082nam a2200385Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0333660633
041			_aeng
082			_a658.83 _bSTA
100			_aStatt, David A.
245		0	_aUnderstanding the consumer : a psychological approach _cby David A. Statt
260			_aLondon: _bMcMillan Press Ltd. _c1997
300			_axvi, 332p., ref., ind. _c23 cm x 16 cm
365			_aINR _b695
650			_aapproaching decision
650			_aattitudes
650			_acommunication and persuasion
650			_aconsumer
650			_aconsumer awareness
650			_aconsumer decision making
650			_aconsumerism
650			_acultural
650			_afamily influences
650			_ainnovations
650			_alearning
650			_amarket segmentation
650			_amotivation
650			_anew products
650			_aorganising as purchaser
650			_apersonality
650			_asocial class
650			_asocial perspective
942			_2Dewey Decimal Classification _cBK
999			_c1435 _d1435