000 | 00792nam a2200301Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0333664191 | ||
082 |
_a658.827 _bWOR |
||
100 | _aKochan, Nicholas (ed.) | ||
245 | 4 | _aThe world's greatest brands | |
260 |
_aBasingstoke: _bMacmillan Press Ltd. _c1996 |
||
300 |
_axxviii, 188p. _c26 cm x 23 |
||
365 |
_aINR _b1295 _d00 |
||
541 | _d1997-03-04 | ||
650 | _aassessing the world's greatest brands | ||
650 | _abrands by sector | ||
650 | _abrands for the next century | ||
650 | _abreadth | ||
650 | _adepth | ||
650 | _afuture needs | ||
650 | _alength | ||
650 | _aorigins of branding | ||
650 | _atop 100 brands | ||
650 | _avalues | ||
650 | _avisions | ||
650 | _aweight | ||
942 |
_cBK _2ddc |
||
999 |
_c1436 _d1436 |