| 000 | 01007nam a2200313Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a033368527X | ||
| 041 | _aeng | ||
| 082 |
_a658.87 _bWIL |
||
| 100 | _aWileman, Andrew | ||
| 245 | 0 |
_aRetail power plays : from trading to brand leadership strategies for building retail brand value _cby Andrew Wileman and Michael Jary |
|
| 260 |
_aLondon: _bMacmillan Press Ltd. _c1997 |
||
| 300 |
_axvi, 280p., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b3492 |
||
| 650 | _abrand building strategies | ||
| 650 | _abrand customer relationship | ||
| 650 | _abrand name | ||
| 650 | _afinancial services supermarket | ||
| 650 | _ainvesting in brand integrity | ||
| 650 | _amanagement | ||
| 650 | _amulti business retailing | ||
| 650 | _aproducer perspective | ||
| 650 | _aproximity retailing | ||
| 650 | _atrade | ||
| 650 | _atrading to brand leadership | ||
| 700 | _aJary, Michael | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c1439 _d1439 |
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