000			01214nam a2200421Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0333929152
041			_aeng
082			_a658.802 _bRAM
100			_aRamaswamy, V. S.
245		0	_aMarketing management: planning implementation and control - the Indian context _cby V S Ramaswamy, S Namakumari
250			_a1st ed.
260			_aNew Delhi: _bMacmillan India Limited _c1990
300			_axxix, 514p., bib., ind. _c24 cm x 18 cm
365			_aINR _b108
650			_aadvertising
650			_abuyer behaviour
650			_adistribution
650			_amarketing concept
650			_amarketing control
650			_amarketing in India
650			_amarketing management
650			_amarketing mix
650			_amarketing planning
650			_apositioning
650			_apricing
650			_aProduct life cycle
650			_aproduct management
650			_apromotion
650			_arural international marketing
650			_asales forecasting
650			_asegmentation
650			_astrategy
650			_atargeting
700			_aNamakumari, S.
942			_2Dewey Decimal Classification _cBK
999			_c1459 _d1459