000			01066nam a2200397Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0333930983
082			_a658.827 _bBRA
100			_aBlackett, Tom (ed.)
245		0	_aBrand medicine : the role of branding in the pharmaceutical industry
260			_aNew York: _bPalgrave, _c2001.
300			_axxvi, 308p., app., ind. _c24 cm x 16 cm
365			_aINR _b1767.5 _d00
541			_d2001-06-28
650			_aadvertising
650			_aAsia
650			_abrand building
650			_abrand choice
650			_abrand name products
650			_aclinical development
650			_adirect ot customer branding
650			_adrugs
650			_aEurope
650			_ageneric name
650			_agovernment view
650			_amarketing
650			_anutraceuticals
650			_aOTC
650			_apackaging design
650			_apharmaceutical industry
650			_apositioning
650			_apublic relations
650			_aUSA
700			_aRobins, Rebecca (ed.)
942			_cBK _2ddc
999			_c1465 _d1465