000			01033nam a2200361Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9789332536548
041			_aeng
082			_a658.816 _bNAG
100			_aNagle, Thomas T.
245		4	_aThe strategy and tactics of pricing : a guide to profitable decision making _cby Thomas T. Nagle, John Hogan and Joseph Zale
250			_a5th ed.
260			_aNew Delhi: _bPearson Education _c2015
300			_a314p., ind. _c23 cm x 15 cm
365			_aINR _b499
650			_acompetition
650			_acosts
650			_adecision making
650			_aethics and law
650			_afinancial analysis
650			_amarketing
650			_aprice level
650			_aprice structure
650			_apricing
650			_apricing policy
650			_astrategic pricing
650			_avalue communication
650			_avalue creation
700			_aHogan, John
700			_aZale, Joseph Zale
942			_2Dewey Decimal Classification _cBK
999			_c14704 _d14704