| 000 | 00694nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9789332536623 | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bMOH |
||
| 100 | _aMohr, Jakki J. | ||
| 245 | 0 |
_aMarketing of high-technology products and innovations _cby Jakki J Mohr, Sanjit Sengupta and Stanley Slater |
|
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi: _bPearson Education _c2015 |
||
| 300 |
_a542p., ind. _c25 cm x 20 cm |
||
| 365 |
_aINR _b729 |
||
| 650 | _ahigh technology industries | ||
| 650 | _amarketing | ||
| 700 | _aSengupta, Sanjit | ||
| 700 | _aSlater, Stanley | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c14705 _d14705 |
||