000			01273nam a2200421Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9789332558472
041			_aeng
082			_a658.8 _bKOT
100			_aKotler, Philip
245		0	_aPrinciples of marketing _cby Philip Kotler and Gray Armstrong
250			_a15th ed.
260			_aNew Delhi: _bPearson Education _c2016
300			_axxiii, 732p., app., glos., ind. _c25 cm x 20 cm
365			_aINR _b799
650			_aadvertising and public relations
650			_abusiness
650			_acommunicating customer value
650			_aconsumer buyer behaviour
650			_aconsumer markets
650			_acreating competitive advantage
650			_acustomer
650			_adirect and online
650			_aglobal marketplace
650			_amarketing
650			_amarketing channels
650			_amarketing strategy
650			_amicroenvironment
650			_anew product development
650			_apersonal selling and sales promotion
650			_apricing strategy
650			_aproducts, services, and brands
650			_aretailing and wholesaling
650			_asustainable
700			_aArmstrong, Gray
942			_2Dewey Decimal Classification _cBK
999			_c14732 _d14732