000 | 00694nam a2200241Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a9789351503903 | ||
041 | _aeng | ||
082 |
_a658.827 _bAAK |
||
100 | _aAaker, David A. | ||
245 | 0 |
_aAaker on branding : 20 principles that drive success _cby David A. Aaker |
|
260 |
_aNew Delhi: _bSage Publication _c2015 |
||
300 |
_axiv, 235p., ind. _c21 cm x 14 cm |
||
365 |
_aINR _b495 |
||
650 | _abrand name products | ||
650 | _abranding | ||
650 | _aeconomics | ||
650 | _aindustrial management | ||
650 | _amarketing | ||
650 | _aproduct management | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c14990 _d14990 |