000 00694nam a2200241Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9789351503903
041 _aeng
082 _a658.827
_bAAK
100 _aAaker, David A.
245 0 _aAaker on branding : 20 principles that drive success
_cby David A. Aaker
260 _aNew Delhi:
_bSage Publication
_c2015
300 _axiv, 235p., ind.
_c21 cm x 14 cm
365 _aINR
_b495
650 _abrand name products
650 _abranding
650 _aeconomics
650 _aindustrial management
650 _amarketing
650 _aproduct management
942 _2Dewey Decimal Classification
_cBK
999 _c14990
_d14990