000			00858nam a2200289Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9789380381114
041			_aeng
082			_a658.8342 _bLAN
100			_aLantos, Geoffrey P.
245		0	_aConsumer behaviour : real-life applications for marketing managers _cby Geoffrey P. Lantos
260			_aTamil Nadu: _bYes Dee Publishing Pvt. Ltd. _c2011
300			_axviii, 628p., glos., ind. _c28 cm x 21 cm
365			_aINR _b995
650			_acommunications
650			_aconsumer behaviour
650			_acultural indluences
650			_adecision making
650			_afamily
650			_alifestyle
650			_amarketing management
650			_amotivation
650			_asegmentation
650			_asocial class
942			_2Dewey Decimal Classification _cBK
999			_c15341 _d15341