000 00666nam a2200217Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9789386349033
041 _aeng
082 _a658.8342
_bABI
100 _aAbikzir, David
245 0 _aUnder the skin of the Indian consumer : a new marketing model of influence for e-commerce
_cby David Abikzir
260 _aNew Delhi:
_bBloomsbury Publishing
_c2017
300 _axxix, 284p., bib.
_c23 cm x 15 cm
365 _aINR
_b499
650 _abusiness and economics
650 _ageneral
650 _amanagement
650 _amarketing
942 _2Dewey Decimal Classification
_cBK
999 _c15737
_d15737