000 00737nam a2200241Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9789386446794
041 _aeng
082 _a658.4056
_bSHA
100 _aSharma, Venke
245 4 _aThe indestructible brand : crisis management in the age of social media
_cby Venke Sharma and Hushidar Kharas
260 _aNew Delhi:
_bSage Publication
_c2017
300 _axiv, 142p., ref.
_c 20 cm x 13 cm
365 _aINR
_b295
650 _abrand name product
650 _amanagement
650 _aproduct management
650 _apublic relations
650 _asocial media
700 _aKharas, Hushidar
942 _2Dewey Decimal Classification
_cBK
999 _c15760
_d15760