| 000 | 01389nam a2200241Ia 4500 | ||
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| 003 | OSt | ||
| 005 | 20240202123000.0 | ||
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a9789387146914 | ||
| 041 | _aeng | ||
| 082 |
_a658.8342 _bCHA |
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| 100 | _aChakraborti, Kishore | ||
| 245 | 0 |
_aDenial, desire, immersion : Evolution of Indian consumers _cby Kishore Chakraborti |
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| 260 |
_aNew Delhi, _bBloomsbury Publishing: _c2019. |
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| 300 |
_axxii, 202p., note. _c23 cm x 15 cm |
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| 365 |
_aINR _b599 |
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| 521 | _aContent: Section 1: March of the Tribes Chapter 1: The Days of the Brahmin Chapter 2: Crossing the Bridge Chapter 3: From Ascetic to Karmic Chapter 4: The Rise of the Banniya Chapter 5: The Rise of the Shudra Section 2: Changing Power Structure Chapter 6: Portrait of the Patriarch -------- Chapter 7: From Youthful to Youth Chapter 8: March of the Millennial ------- Section 3: Simmering Cauldron Chapter 9: The Changing Indian Woman Chapter 10: Facts and Fiction Section 4: Melting Pot Chapter 11: Retail Today Chapter 12: Reverse Colonization Section 5: New Rules, New Tools Chapter 13: Emerging Paradigm of Marketing Chapter L4: Implications of Digital Media A Consumer Point of View Chapter 15: Epilogue | ||
| 650 | _aconsumer behavior | ||
| 650 | _aconsumption | ||
| 650 | _aeconomics | ||
| 942 |
_cBK _2ddc |
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| 999 |
_c15838 _d15838 |
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