000			01167nam a2200373Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9812431330
041			_aeng
082			_a658.8 _bFER
100			_aFerrell, O.C.
245		0	_aMarketing strategy _cby O.C. Ferrell, Michael D. Hartline and George H. Lucas
250			_a2nd ed.
260			_aNew Delhi: _bVikas Publishing House Pvt. Ltd. _c2002
300			_axxvi, 469p., app., ind. _c24 cm x 18 cm
365			_aINR _b650
650			_acase
650			_acase studies
650			_adeveloping customer relationships through quality
650			_aintegrated marketing communications
650			_amanagement
650			_amarket segmentation
650			_amarketing
650			_amarketing implementation and control
650			_apricing strategy
650			_aproduct strategy
650			_asituation and environmental analysis
650			_astrategic marketing planning
650			_asupply chain management
650			_aSWOT analysis
700			_aHartline, Michael D.
700			_aLucas, George H.
942			_2Dewey Decimal Classification _cBK
999			_c16031 _d16031