000 00899nam a2200289Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9812435042
041 _aeng
082 _a658.8342
_bSHE
100 _aSheth, Jagdish
245 0 _aCustomer behavior : a managerial perspective
_cby Jagdish Sheth and Banwari Mittal
250 _a2nd ed.
260 _a:
_bThomson Asia Pte. Ltd.
_c2005
300 _axix, 487p., ind., glos
_c 26 cm x 20 cm
365 _aINR
_b0
650 _abuilding loyalty and customer value
650 _aconsumer behavior
650 _aconsumer satisfaction
650 _aconsumers' preferences
650 _acustomer behavior
650 _acustomer decisions and relationships
650 _afoundations of customer behavior
650 _amarketing
700 _aMittal, Banwari
942 _2Dewey Decimal Classification
_cBK
999 _c16032
_d16032