000 00937nam a2200301Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a9835600589
041 _aeng
082 _a658.4012
_bTEM
100 _aTemporal, Paul
245 0 _aStrategic positioning : creating growth, generating profits, achiveving high performance
_cby Paul Temporal
260 _aMalaysia:
_bOxford University Press
_c2000
300 _axviii, 214p., ind.
_c24 cm x 16 cm
365 _aINR
_b474.62
650 _abranding
650 _acorporations
650 _aindustrial management
650 _amarketing communications
650 _apoint to ponder
650 _apositioning strategies
650 _arepositioning
650 _asearch for success
650 _astrategic planning
650 _astrategic positioning
650 _astrategic positioning power
942 _2Dewey Decimal Classification
_cBK
999 _c16064
_d16064