000			00982nam a2200349Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a9971513900
041			_aeng
082			_a658.8 _bAAK
100			_aAaker, David A.
245		0	_aStrategic market management _cby David A. Aaker
250			_a6th ed.
260			_aSingapore: _bJohn Wiley and Sons Pte Ltd _c2003
300			_axiv, 338p., app., ind. _c23 cm x 15 cm
365			_aINR _b286.2
650			_abusiness strategy
650			_acompetitor analysis
650			_acustomer analysis
650			_adifferentiation strategy
650			_adiversification
650			_aenvironmental
650			_aformal planning systems
650			_aglobal strategy
650			_agrowth strategy
650			_ahostile markets
650			_ainternal
650			_amarket
650			_amarketing
650			_astrategic market management
942			_2Dewey Decimal Classification _cBK
999			_c16074 _d16074