000			01092nam a2200433Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
020			_a0395472083
041			_aeng
082			_a658.8 _bSKI
100			_aSkinner, Steven J.
245		0	_aMarketing _cby Steven J. Skinner
260			_aBoston: _bHoughton Mifflin Co. _c1990
300			_axxviii, 118p., glos, ind. _c26 cm x 20 cm
365			_aINR _b927.94
650			_aadvertising
650			_abuying behaviour
650			_achannels
650			_aconcept
650			_aconsumer
650			_adecision making
650			_aenvironment
650			_aevolution
650			_afinancial analysis
650			_ainformation
650			_amarketing
650			_apersonal selling
650			_aplanning
650			_apricing
650			_apublicity
650			_aresearch
650			_aretailing
650			_asegmentation
650			_aservice marketing
650			_asocial issues
650			_astrategy
650			_awholesaling
942			_2Dewey Decimal Classification _cBK
999			_c1608 _d1608