000 | 01079nam a2200385Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0395472725 | ||
041 | _aeng | ||
082 |
_a302.23 _bDEF |
||
100 | _aDeFleur, Melvil L. | ||
245 | 0 |
_aUnderstanding mass communication _cby DeFleur Melvin L. and Dennis Everette E. |
|
250 | _a4th ed. | ||
260 |
_aBoston: _bHoughton Miffilin co. _c1991 |
||
300 |
_axiv, 637p., ind. _c26 cm x 20 cm |
||
365 |
_aINR _b1200 |
||
650 | _aadvertising | ||
650 | _abooks | ||
650 | _aeconomic influence | ||
650 | _amagazine | ||
650 | _amass communication | ||
650 | _amedia ethics | ||
650 | _amedia influence on individual society culture | ||
650 | _amedia technology | ||
650 | _amovies | ||
650 | _amusic and recording industries | ||
650 | _anewspaper | ||
650 | _apolitical control | ||
650 | _apublic relations | ||
650 | _aradio | ||
650 | _aresearch | ||
650 | _atelevision | ||
700 | _aDennis, Everest E. | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c1609 _d1609 |