| 000 | 00588nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bBRA |
||
| 100 | _aMRSI | ||
| 245 | 0 |
_aBrand equity and the challenge of branding _cby MRSI |
|
| 260 |
_aBombay: _bMRSI _c1993 |
||
| 300 |
_a0 _c |
||
| 365 |
_aINR _b |
||
| 650 | _abrand equity | ||
| 650 | _adeterminants brand equity | ||
| 650 | _aleveraging brand equity | ||
| 650 | _aManging brand equity | ||
| 650 | _ameasuring brand equity | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c16142 _d16142 |
||