000 00924nam a2200325Ia 4500
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041 _aeng
082 _a302.23
_bRAO
100 _aRao, Bhaskara N.
245 0 _aMass media and marketing communication : perspectives into 2020
_cby N. Bhaskara Rao
260 _aNew Delhi:
_bCentre for Media Studies
_c1995
300 _a38p.
_c28 cm x 21 cm
365 _aINR
_b5000
650 _aadvertising scene
650 _acinema
650 _aentertainment media
650 _agrowth models
650 _amanpower needs
650 _amarket research
650 _amarketing scene
650 _amass media scene
650 _amulti-media
650 _aopportunity for newer technologies
650 _apress
650 _aradio
650 _atelecom development
650 _atelevision
942 _2Dewey Decimal Classification
_cBK
999 _c16453
_d16453