000 | 00924nam a2200325Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
041 | _aeng | ||
082 |
_a302.23 _bRAO |
||
100 | _aRao, Bhaskara N. | ||
245 | 0 |
_aMass media and marketing communication : perspectives into 2020 _cby N. Bhaskara Rao |
|
260 |
_aNew Delhi: _bCentre for Media Studies _c1995 |
||
300 |
_a38p. _c28 cm x 21 cm |
||
365 |
_aINR _b5000 |
||
650 | _aadvertising scene | ||
650 | _acinema | ||
650 | _aentertainment media | ||
650 | _agrowth models | ||
650 | _amanpower needs | ||
650 | _amarket research | ||
650 | _amarketing scene | ||
650 | _amass media scene | ||
650 | _amulti-media | ||
650 | _aopportunity for newer technologies | ||
650 | _apress | ||
650 | _aradio | ||
650 | _atelecom development | ||
650 | _atelevision | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c16453 _d16453 |