000			00906nam a2200301Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
041			_aeng
082			_a658.8 _bBEL
100			_aBellur, Venkatakrishna V.
245		0	_aReadings in marketing management _cby Venkatakrishna V Bellur and Harold W Berkman
260			_aMumbai: _bHimalaya Publishing House _c1987
300			_axxii, 510p., bib _c22 cm x 14 cm
365			_aINR _b55
650			_abusiness ethics and public policy
650			_aconsumer behiviour
650			_ageneric brands
650			_ainternational marketing
650			_amanagement
650			_amarketing
650			_amarketing information system
650			_amarketing mix
650			_anew product
650			_aresearch
650			_asocial marketing
700			_aBerkman, Harold W.
942			_2Dewey Decimal Classification _cBK
999			_c16485 _d16485