| 000 | 00852nam a2200265Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 020 | _a0415146070 | ||
| 041 | _aeng | ||
| 082 |
_a659.1125 _bHAL |
||
| 100 | _aHlinen, Aino | ||
| 245 | 0 |
_aRelationship marketing in professional services : a study of agency client dynamics in the advertising sector _cby Aino Hlinen |
|
| 260 |
_aLondon: _bRoutlege _c1997 |
||
| 300 |
_axiv, 373p., app., note, ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b3195 |
||
| 650 | _aadvertising agency client relationship | ||
| 650 | _aadvertising service | ||
| 650 | _aassessment study | ||
| 650 | _abusiness relationship | ||
| 650 | _aclient service | ||
| 650 | _aempirical research design | ||
| 650 | _amarketing | ||
| 650 | _aresearch strategy | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c1670 _d1670 |
||