000			01049nam a2200361Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
082			_a659.1072 _bPRO
100			_aMuehling, Darrel D. (ed.)
245		0	_aProceedings of the 1998 conference of The American Academy of Advertising
260			_aNew York: _bAmerican Academy of Advertising _c1998
300			_axv., 325p., ind. _c27 cm x 21 cm
365			_aINR _b1087.5 _d00
541			_d1998-10-26
650			_aadvertising in Europe
650			_aadvertising industry aspects
650			_abrand equity
650			_aChina
650			_acomputer mediated
650			_acreative concerns
650			_agambling
650			_ainformation processing
650			_ainternet advertising
650			_aKorea
650			_amanaging advertising
650			_amedia matters
650			_apop culture
650			_apublic policy problems
650			_aTaiwan
650			_atobacco
650			_awomen's issues
650			_awww advertising measurement
942			_cBK _2ddc
999			_c17074 _d17074