000			00770nam a2200277Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
041			_aeng
082			_a659.1 _bADV
100			_aJWT
245		0	_aAdvertising planning methods _cby JWT
260			_a: _bJ. Walter Thompson Company _c1986
300			_a47p. _c30 cm x 20 cm
365			_aINR _b
650			_aadvertising expenditure
650			_abrand strategy
650			_abuying system
650			_achoice of media
650			_acreative brife as stimulus
650			_aplanning cycle
650			_arole for advertising
650			_atailor made research
650			_atarget responses
650			_aunique brand personality
942			_2Dewey Decimal Classification _cBK
999			_c17148 _d17148