000 00751nam a2200241Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
020 _a041528421X
082 _a658
_bBAL
100 _aBalmer, John M. T. (ed.)
245 0 _aRevealing the corporation. perspectives on identity, image, reputation, corporate branding, and corporate-level marketing
260 _aLondon:
_bRoutledge,
_c2003.
300 _axviii, 365p., ind.
_c24 cm x 17 cm
365 _aINR
_b495
_d00
541 _d2003-09-08
650 _abusiness names
650 _acorporate communication
650 _acorporate image
650 _acorporations
650 _aidentity
650 _arevealing the corporation
700 _aGreyser, Stephen A. (ed.)
942 _cBK
_2ddc
999 _c1725
_d1725