| 000 | 00633nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 041 | _aeng | ||
| 082 |
_a659.157 _bEST |
||
| 245 | 0 |
_aEstablishing point of purchase advertising as a measured medium : a pilot study in preparation for a worldwide industry initiativeAdvertising Research Founmdation and Prime Consulting Group, Inc. _c |
|
| 260 |
_a: _b _c2000 |
||
| 300 |
_a20p. _c28 cm x 22 cm |
||
| 365 |
_aINR _b |
||
| 650 | _aadvertising | ||
| 650 | _amedia | ||
| 650 | _aPOP | ||
| 650 | _apromoted brand | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c17308 _d17308 |
||