| 000 | 00549nam a2200181Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 041 | _aeng | ||
| 082 |
_a659.157 _bINT |
||
| 245 | 3 |
_aAn integrated look at integrated marketing : Uncovering P.O.P.'s role as the last three feet of the marketing mix _c |
|
| 260 |
_a: _b _c1999 |
||
| 300 |
_a12p. _c28 cm x 22 cm |
||
| 365 |
_aINR _b |
||
| 650 | _aintegrated marketing | ||
| 650 | _apoint of purchase | ||
| 650 | _aPOP history | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c17311 _d17311 |
||