000 | 00941nam a2200313Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
020 | _a0415314178 | ||
041 | _aeng | ||
082 |
_a658.84094 _bSTO |
||
100 | _aStone, Marilyn A. | ||
245 | 0 |
_aInternational strategic marketing : a European perspective _cby Marilyn A. Stone and J. B. McCall |
|
260 |
_aNew York: _bRoutledge _c2004 |
||
300 |
_axx, 262p., app. _c25 cm x 17 cm |
||
365 |
_aINR _b1985.69 |
||
650 | _adistribution channels | ||
650 | _aEuropean marketing | ||
650 | _aEuropean Union countries | ||
650 | _aexport marketing | ||
650 | _aforeign trade promotion | ||
650 | _ainformation systems | ||
650 | _ainternational marketing | ||
650 | _apricing | ||
650 | _aproduct development | ||
650 | _apromotion | ||
650 | _astrategic planning | ||
700 | _aMcCall, J. B. | ||
942 |
_2Dewey Decimal Classification _cBK |
||
999 |
_c1736 _d1736 |