000			00840nam a2200277Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
041			_aeng
082			_a659.1 _bBEL
100			_aBellur, V. V.
245		0	_aReadings in advertising management _cby V. V. Bellur, Harold W. Berkman, H. F. Lau
260			_aBombay: _bHimalaya Publishing House _c1988
300			_axvi, 492p. _c23 cm x 14 cm
365			_aINR _b240
650			_aadvertisement in international environment
650			_aadvertising
650			_acommunication
650			_aconsumer behaviour
650			_aevaluation
650			_amarketing
650			_amedia research
650			_asocial ethical and public policies issues
700			_aBerkman, Harold W.
700			_aLau, H. F.
942			_2Dewey Decimal Classification _cBK
999			_c17367 _d17367