| 000 | 00748nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 041 | _aeng | ||
| 082 |
_a658.812 _bSEN |
||
| 100 | _aSengupta, Shombit | ||
| 245 | 0 |
_aNeed for corporations to establish a fil conduster to build customer value for short and long term sustainability _cby Shombit Sengupta |
|
| 260 |
_aBangalore: _bShining Emotional Surplus Pvt. Ltd. _c2003 |
||
| 300 |
_a36p. _c27 cm x 21 cm |
||
| 365 |
_a _b |
||
| 650 | _aadvertising | ||
| 650 | _abrand | ||
| 650 | _acustomer value driven | ||
| 650 | _amarketing | ||
| 650 | _aorganisational goodwill | ||
| 650 | _aproduct renovation and innovation | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c17566 _d17566 |
||