000 01012nam a2200349Ia 4500
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041 _aeng
082 _a658.8
_bDES
100 _aDesai, Kirit C.
245 0 _aBusiness success through marketing : with a focus on small and medium scale enterprises
_cby Kirit C. Desai
250 _a1st ed.
260 _aAhmedabad:
_bB. S. Shah Prakashan
_c2004
300 _axxviii, 347p.
_c21 cm x 14 cm
365 _aINR
_b220
650 _abuilding sales organisation
650 _aconsumer behaviour
650 _ainternet revolution
650 _amarketing ingredients
650 _amarketing ingredients
650 _amarketing ingredients
650 _apersonal selling
650 _aprice
650 _aproduct
650 _apromotion
650 _aquality
650 _asegmentation
650 _aservice
650 _astrategy
650 _aunderstanding marketing
942 _2Dewey Decimal Classification
_cBK
999 _c17641
_d17641