000			00866nam a2200289Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
082			_a659.1072 _bPRO
100			_aFerle, Carrie La (ed.)
245		0	_aProceedings of the 2005 conference of the american academy of advertising
260			_aNew York: _bAmerican Academy of Advertising, _c2005.
300			_axviii, 218p., ind. _c27 cm x 21 cm
365			_aUSD _b25 _d00
541			_d2005-12-12
650			_aadvertising reseaarch
650			_abrand equity
650			_abrand placement
650			_acredibility issues
650			_aemerging media issues
650			_agender portrayals
650			_ainternet research
650			_amedia planning
650			_amobile advertising
650			_aonline media concerns
650			_asociety issues
650			_asponsorship
942			_cBK _2ddc
999			_c17741 _d17741