000			00769nam a2200253Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
082			_a658.80092 _bSHE
100			_aSheth, Jagdish N.
245		0	_aLegends in marketing : Vol. 1
260			_aNew Delhi: _bSage Publication India Pvt. Ltd., _c2010.
300			_aVol. 1, xli, 285p., ref. _c25 cm x 19 cm
365			_aINR _b36000 _d00
541			_d2010-04-29
650			_abuying behaviour
650			_aconsumer behavior
650			_aconsumer use information
650			_across cultural
650			_afamily buying decision
650			_amarketing management
650			_amulidimenasional brand loyalty
700			_aKrishnan, Balaji C. (ed.)
700			_aLutz, Richard J. (ed.)
942			_cBK _2ddc
999			_c17942 _d17942