000 00728nam a2200241Ia 4500
008 210429s9999||||xx |||||||||||||| ||und||
082 _a658.80092
_bSHE
100 _aSheth, Jagdish N.
245 0 _aLegends in marketing : Vol. 4
260 _aNew Delhi:
_bSage Publication India Pvt. Ltd.,
_c2010.
300 _aVol. 4, xxiv, 232p., ref.
_c25 cm x 19 cm
365 _aINR
_b36000
_d00
541 _d2010-04-29
650 _aconsumer behavior
650 _across cultural consumer behaviour
650 _aexport marketing
650 _aglobalisation
650 _amarketing management
650 _amarketing strategy
700 _aKrishnan, Balaji C. (ed.)
700 _aEshghi, Abdolreza (ed.)
942 _cBK
_2ddc
999 _c17945
_d17945