000 | 00728nam a2200241Ia 4500 | ||
---|---|---|---|
008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
082 |
_a658.80092 _bSHE |
||
100 | _aSheth, Jagdish N. | ||
245 | 0 | _aLegends in marketing : Vol. 4 | |
260 |
_aNew Delhi: _bSage Publication India Pvt. Ltd., _c2010. |
||
300 |
_aVol. 4, xxiv, 232p., ref. _c25 cm x 19 cm |
||
365 |
_aINR _b36000 _d00 |
||
541 | _d2010-04-29 | ||
650 | _aconsumer behavior | ||
650 | _across cultural consumer behaviour | ||
650 | _aexport marketing | ||
650 | _aglobalisation | ||
650 | _amarketing management | ||
650 | _amarketing strategy | ||
700 | _aKrishnan, Balaji C. (ed.) | ||
700 | _aEshghi, Abdolreza (ed.) | ||
942 |
_cBK _2ddc |
||
999 |
_c17945 _d17945 |