000			00679nam a2200229Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
082			_a658.80092 _bSHE
100			_aSheth, Jagdish N.
245		0	_aLegends in marketing : Vol. 5
260			_aNew Delhi: _bSage Publication India Pvt. Ltd., _c2010.
300			_aVol. 5, xxvii, 213p., ref. _c25 cm x 19 cm
365			_aINR _b36000 _d00
541			_d2010-04-29
650			_aarticles on marketing mix
650			_aconsumer behavior
650			_ainnovation
650			_amarketing management
650			_astrategic marketing
700			_aKrishnan, Balaji C. (ed.)
700			_aUslay, Can (ed.)
942			_cBK _2ddc
999			_c17946 _d17946