000			00737nam a2200229Ia 4500
008			210429s9999||||xx |||||||||||||| ||und||
082			_a658.80092 _bSHE
100			_aSheth, Jagdish N. (ed.)
245		0	_aLegends in marketing : Vol. 8
260			_aNew Delhi: _bSage Publication India Pvt. Ltd., _c2010.
300			_aVol. 8, xxvii, 245p., ref. _c25 cm x 19 cm
365			_aINR _b36000 _d00
541			_d2010-04-29
650			_aconceptual and theoretical foundation
650			_aconsumer behavior
650			_amarketing management
650			_arelationship marketing paradigm
650			_arelationship marketing practice
700			_aKrishnan, Balaji C. (ed.)
700			_aParvartiyar, Atul (ed.)
942			_cBK _2ddc
999			_c17949 _d17949