| 000 | 00930nam a2200301Ia 4500 | ||
|---|---|---|---|
| 008 | 210429s9999||||xx |||||||||||||| ||und|| | ||
| 041 | _aeng | ||
| 082 |
_a659.13 _bDEV |
||
| 100 | _aDeVoe, Merrill | ||
| 245 | 0 |
_aEffective advertising copy _cby Merrill DeVoe |
|
| 260 |
_aCanada: _bMacmillan Company _c1956 |
||
| 300 |
_axxiv, 717p., ind. _c24 cm x 16 cm |
||
| 365 |
_aINR _b0 |
||
| 650 | _aad supposed to accomplish | ||
| 650 | _aadvertising copy | ||
| 650 | _aadvertising copy principles | ||
| 650 | _aaudience | ||
| 650 | _aaudience through human interest material | ||
| 650 | _aconstructed | ||
| 650 | _afinding specific product benefits | ||
| 650 | _alenght versus brevity | ||
| 650 | _anegative benifits or positive | ||
| 650 | _aundiffrentiated brand | ||
| 650 | _ausing selling points | ||
| 650 | _awriting an effective headline | ||
| 942 |
_2Dewey Decimal Classification _cBK |
||
| 999 |
_c17966 _d17966 |
||