000			00802nam a2200313Ia 4500
003			OSt
005			20230719124045.0
008			210429s9999||||xx |||||||||||||| ||und||
041			_aeng
082			_a659.10722 _bSEN
100			_aSengupta, Subroto
245		0	_aCases in advertising and communications management in India
260			_aAhmedabad: _bIIM _c1976
300			_axx, 80p. _c27 cm x 21 cm
365			_aINR _b45
650			_aadvertising
650			_aappraisal
650			_abrand positioning
650			_acase studies
650			_aconsumer promotion
650			_acreativity
650			_ajudgement
650			_amedia planning
650			_aopportunity
650			_apurchase proposition
650			_asocial marketing
942			_cBK _2ddc
999			_c18089 _d18089